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Marketing Principles

Introduction Marketing is the key factor to every business. One should understand consumer decision making and purchasing behavior which influence is guided by Maslow’s hierarchy of needs that include social, functional and need for change. Marketing strategy should focus on social and cultural factors. Identify two of the most important environmental factors you think are…
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Company’s Use of Information Sources

Introduction    An organization’s competitive advantage lies in its marketing strategy. It is what makes the company win over its competitors. Marketing functions culminate from planning and implementing concepts, pricing, promotion and distribution of ideas and goods (Li, 1995). Success in business lies in how a company outperforms its rival companies in satisfying the customer needs…
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